Practical business insights for small business owners
A hardware store owner in Karur called me last month. He was spending Rs 8000 every month on Facebook ads. Roughly 50 customers walked into his shop every singl...
A saree boutique owner in Erode told me last month she pulls in 20+ new customers every month without spending a single rupee on ads. I asked her how. She sai...
A mobile accessories store owner in Erode showed me his Diwali offer last year. 30% off on bluetooth speakers and chargers. He ran it for 28 days. His shop is r...
A hardware store owner in Salem called me last month. Hes been buying from the same paint supplier for 9 years. Loyalty, he told me. The man came to his daughte...
A jewellery shop owner in Kanchipuram showed me his Google reviews last month. Three 1star ratings in one week. He was furious. "These customers never said anyt...
An electronics shop owner in Coimbatore showed me his CCTV footage last week. A couple spent 30 minutes comparing washing machines. Asked every question. Touche...
A bakery owner in Coimbatore showed me his Diwali campaign last year. Buy 1 kg cake get 500g free. Banner outside, Instagram ads, a flat 30% off for firsttime c...
I was sitting with a grocery store owner in Namakkal last year. He had 4 staff, decent stock, clean billing counter. But the shop was empty at 4 PM on a Wednesd...
A mobile accessories shop owner in Tirupur told me something last month that stuck with me. He said his staff does maybe 30% of the sales he does on any given d...
A grocery store owner in Namakkal showed me his billing counter last year. Decent footfall. Maybe 1520 customers a day. He was proud of it. I asked him one que...