Practical business insights for small business owners
A hardware store owner in Namakkal met me last month, worried sick. He said his sales dropped and he had no money left for ads. Meta ads, Google ads, nothing wa...
A bakery owner in Karur sat across from me last month with his old price list. He hadnt touched his prices in almost three years. His maida cost went up, his re...
A bakery owner in Namakkal showed me his delivery bags last month. Plain white. No name, no number, nothing. His shop was right next to a busy bus stop, and eve...
A bakery owner in Tirupur showed me his Instagram last month. 87 posts. Every single one was a photo of a finished cake. Perfect lighting. Neatly arranged. 340...
A car service center owner in Coimbatore was stuck. His shop was right opposite a Hyundai showroom, footfall was decent, but his monthly revenue had not moved i...
A bakery owner in Thanjavur called me right before Diwali last year. Panicked. A new bakery had opened across the road. He had already drafted his festival mess...
A jewellery shop owner in Karur showed me his billing software last week. 1,200 new customers in 6 months. Repeat customers in the same period? 47. He was spen...
A hardware shop owner in Karur called me last week. He was confused. His Google reviews were 4.6 stars, no complaints in the last 3 months, but his daily footfa...
A textile wholesaler in Karur called me in March 2020. Lockdown hit. His shop was shut for 6 weeks. He had 8 staff, godown rent, electricity bills piling up. Ca...
A sweet shop owner in Coimbatore showed me his sales numbers last month. Gift orders had jumped 60% in eight weeks. No new ads. No price change. Same shop, same...