Show Your Expensive Option First: The Apple Pricing Trick
A mobile accessories shop owner in Karur showed me his rate list last month. Neatly printed, laminated, cheapest item on top and costliest right at the bottom....
Practical business insights for small business owners
A mobile accessories shop owner in Karur showed me his rate list last month. Neatly printed, laminated, cheapest item on top and costliest right at the bottom....
A salon owner in Coimbatore told me her biggest problem last month. Customers came in, got a good haircut, paid, left happy. And then vanished for 4 months. Som...
A grocery store owner in Namakkal was worried last month. A new supermarket opened 400 metres away with openingweek discounts. He was sure half his regulars wou...
A mobile accessories shop owner in Karur was stuck. New store opened across the road, and his footfall started slipping. His first move? Fifteen percent off on...
A multi brand car service center in Coimbatore was sitting empty most mornings. The owner had a decent workshop, 6 mechanics, fair pricing. But bookings were f...
A hardware store owner in Salem told me he was scared of AI. His shop was right next to a busy junction, decent footfall, 6 staff. He thought AI was some big te...
A hardware store owner in Namakkal met me last month, worried sick. He said his sales dropped and he had no money left for ads. Meta ads, Google ads, nothing wa...
A bakery owner in Karur sat across from me last month with his old price list. He hadnt touched his prices in almost three years. His maida cost went up, his re...
A bakery owner in Namakkal showed me his delivery bags last month. Plain white. No name, no number, nothing. His shop was right next to a busy bus stop, and eve...
A bakery owner in Tirupur showed me his Instagram last month. 87 posts. Every single one was a photo of a finished cake. Perfect lighting. Neatly arranged. 340...